Looking for More Work-Life Balance? Switch to One of These Careers!
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you know or accept never met yet are googl'ing you. Let's face up information technology, y'all're even google'ing yourself! At the end of 2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Self-Googling), which was more than double v years ago. It's a pretty safe bet that percentage has climbed to over 50 or 60% by this year.
Some people might can it ego-surfing, merely it'southward really a good practice to see what results come for your proper noun. Your teachers, friends, family unit, boyfriends and girlfriends and coworkers are google'ing yous either for fun or because they want to learn more about you. Hiring managers want to come across if you have a clean tape in Google, which is your permanent record because every movement you brand (yeah even a blog annotate) is stored there forever. Before I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the second engagement wouldn't have happened. Try doing it correct at present and see what you become.
At that place is no hiding from Google!
Google keeps track of simply virtually everything you practice on the net. Information technology patrols and captures your online beliefs, such as when you post on your web log, tweet using Twitter, join social networks, annotate on other blogs, write articles for online news sources and more than. Aside from the content you create and distribute over the internet, other people are talking about y'all, which means that Google has a complete picture show (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to find out everything almost you when they grow older. "Mom, wait what I but constitute out almost Dad in Google." Your personal brand can't hide from Google. In that location is one major exception to this though.
Common names
If your proper noun is mutual, such as Mike Smith, then it will be very hard to ain your Google results. There are over 54 meg results for "Mike Smith" in Google. Y'all won't exist able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may exist achievable, if you either become very famous or piece of work extremely hard at building content each and every day for your entire life. At the historic period of sixty you might detect out that Google changed their algorithm and you'll lose all that difficult piece of work. The indicate beingness is that you'll have to differentiate your proper name in social club to rank high. I typically recommend you use your middle proper noun or a nickname in this case. The worst example scenario is that yous change your name completely ;).
Celebrity names
Celebrities are very fortunate considering they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely loftier in Google. We're talking Google PageRank's of 8 and higher! Your blog posts about these celebrities volition never end up on the peak twenty results for their name unless you lot are Perez Hilton. If your name is the same equally a celebrities, yous are in big trouble. Try searching for Christina Aquilera (21 one thousand thousand results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't take any friends with these names, but fifty-fifty with C-level celebrities, you lot don't stand up a chance. If you are stuck with a glory name, I suggest that you lot build your make around an area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, yous might have been made fun of people of your unique proper noun because it was "unlike." Although you were ostracized and fabricated fun of, right now you get to laugh at anybody else! With a distinct name, you are able to easily manipulate the results for your proper name on search engines. When you go to your high school reunion and run across your friends, you'll get the terminal express mirth considering yous tin be visible and control perceptions, while they just cannot. When y'all Google your name, whether you have results that reflect your brand, you'll see how hard information technology volition exist to rank high for it or not. Depending on the competition, it may have you a few days or a few months. Over time, if you work very hard, yous'll own the pinnacle ten results for your name.
In my side by side post, I'll talk about what you can exercise to proceeds command over your Google results and let your personal make shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/looking-for-more-work-life-balance-switch-one-these-careers.html
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